COMMUNICATION AND AUDIO-VISUAL TECHNIQUES.pdf

Description

INTRODUCTION
This is a very important course in the preparation of modern agriculture
graduates. The essence of extension delivery services is to assist farmers
to increase productivity. The extension delivery system, particularly in
developing countries, has executed many development programmes,
over the years, with varying degrees of success. However, much requires
to be done.
There have been some problems militating against effectiveness of the
extension services including logistics, weak training and education,
unstable government policies and poor delivery systems.
The central approach in extension delivery is the aspect of
communication–sharing meaning.
Communication (including education and training) has remained
misapplied or misunderstood by many extension personnel. The missing
link has been poor understanding of the principles of communication,
techniques of message delivery, training procedures, and training
material preparation.

STUDY UNITS
There are eighteen (18) units contained in five modules in this course,
namely:
Module 1
Unit 1 Meaning and Types of Communication
Unit 2 Principles of Communication
Module 2
Unit 1 Elements of Communication: Sender
Unit 2 Elements of Communication: Message
Unit 3 Elements of Communication: Channels
Unit 4 Elements of Communication: Receiver
Module 3
Unit 1 Feedback in Communication
Unit 2 Two-Step Flow Communication Theory: Assumptions and

Implications

Unit 3 Skills in Communication and Perception
Module 4
Unit 1 Training Materials: Meaning, Uses and Design
Unit 2 Media for Training
Unit 3 Choice of Media: Problems and Techniques
Unit 4 Communication with Illiterates

Module 5
Unit 1 Visual Aids in Training
Unit 2 Visual Aids and Good Illustrations
Unit 3 Effective Writing and Editing
Unit 4 The Internet in Extension Work
Unit 5 Audio-Visual Aids and Techniques